Effective Date: 03/13/2026
Website: https://applelandrealtygroup.com

Appleland Realty Group, including its brokerage services provided under Appleland Realty and its property management services provided under Appleland Rentals (“Appleland Realty Group,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or use our website, https://applelandrealtygroup.com, or otherwise interact with us online, by phone, by email, or by text message.

By visiting or using our website, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of information as described below.

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date. Your continued use of the website after changes are posted means you accept those changes.

1. Information We Collect

Information You Voluntarily Provide

We may collect personal information that you voluntarily submit to us, including when you:

  • fill out a contact form
  • request information about buying, selling, leasing, or property management services
  • submit a rental application
  • upload supporting documents
  • pay an application fee
  • call, email, or text us
  • otherwise communicate with us through the website or other channels

Depending on how you interact with us, this information may include:

  • name
  • email address
  • phone number
  • mailing address
  • property address
  • company or business name
  • rental application information
  • uploaded documents
  • payment-related information submitted through third-party processors
  • any other information you choose to provide

If you contact us through a form, phone call, or text message, you give us permission to respond to you by email, phone call, or text message regarding your inquiry, application, account, or requested services.

Rental and Application Information

If you apply for a rental or submit supporting documentation, we may collect information necessary to review your application and determine eligibility. This may include identification documents, income verification, rental history, background-related information, and other supporting materials relevant to the application process. Appleland’s website currently includes rental applications, application fee payments, and document uploads as part of that process.

Comments

If comments are enabled on the website and you leave a comment, we may collect the information shown in the comment form, along with your IP address and browser user agent string to help detect spam.

An anonymized string created from your email address may be provided to the Gravatar service to determine whether you use it. The Gravatar service privacy policy is available from Automattic. After approval of your comment, your profile picture may be visible publicly in the context of your comment.

Media Uploads

If you upload images or files to the website, you should avoid uploading files that contain embedded location data or other hidden metadata unless you intend to share that information.

Automatically Collected Information

When you visit the website, certain information may be collected automatically, such as:

  • IP address
  • browser type
  • device type
  • operating system
  • pages visited
  • date and time of access
  • referring website or source
  • general usage and interaction data

We use this information to operate the website, improve performance, analyze usage trends, and maintain security.

2. Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to:

  • understand website traffic and visitor behavior
  • improve website functionality and performance
  • remember preferences
  • measure the effectiveness of marketing or advertising efforts
  • support analytics and reporting

You may be able to disable cookies through your browser settings. However, doing so may affect how some parts of the website function.

If comments, login features, or account features are enabled on the site, cookies may also be used to remember your preferences or login session.

3. Embedded Content and Third-Party Links

Pages on this website may include embedded content or links to third-party websites, platforms, or services. For example, Appleland’s website may direct users to third-party payment providers or related external platforms in connection with application fees and other services.

Embedded content and third-party sites may collect data about you, use cookies, and monitor your interactions according to their own privacy policies. We do not control third-party privacy practices and encourage you to review their policies directly.

4. How We Use Your Information

We may use your personal information to:

  • respond to inquiries and communicate with you
  • provide real estate brokerage services
  • provide property management services
  • process rental applications and supporting materials
  • collect application fees or other payments through third-party providers
  • send service-related updates and requested information
  • follow up by phone, email, or text regarding your inquiry or account
  • improve our website, services, and user experience
  • maintain internal business records
  • comply with legal, regulatory, contractual, and compliance obligations
  • protect our rights, property, team members, customers, tenants, owners, and the public

We may also use non-personal or aggregated data for analytics, research, marketing insights, and operational improvement.

5. How We Share Information

We do not sell your personal information.

We may share your information when reasonably necessary with:

  • employees, agents, or contractors who help us operate our business
  • website hosting, form, analytics, communication, and technology providers
  • payment processors and service providers involved in collecting fees or payments
  • screening, verification, or application-related service providers when relevant to rental or management services
  • legal, regulatory, insurance, or professional advisors
  • government authorities or other parties when required by law or when necessary to protect rights, safety, or property

Appleland’s website currently includes online payment options and an application process that may involve third-party sources and service providers.

6. Data Retention

We retain personal information for as long as reasonably necessary to:

  • provide requested services
  • review and process applications
  • maintain business and legal records
  • resolve disputes
  • enforce agreements
  • comply with legal and regulatory obligations

If comments or user account features are enabled on the site, related data may be retained as long as needed for site administration, moderation, and recordkeeping.

7. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, online platform, data transmission, or storage system can be guaranteed to be completely secure. Any information you submit online is done at your own risk. If we become aware of a data breach affecting your personal information, we will respond as required by applicable law.

8. Your Choices and Rights

You may contact us to:

  • request access to personal information we hold about you
  • request correction of inaccurate information
  • request deletion of personal information, subject to legal and operational exceptions
  • opt out of certain marketing or non-essential communications

If you no longer wish to receive marketing emails or other promotional communications, you may follow the unsubscribe instructions in the communication or contact us directly.

Please note that we may still send non-promotional communications related to active services, transactions, applications, or legal obligations.

9. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the website. If you believe a child has provided personal information through the site, please contact us so we can review and address the issue.

10. Non-Discrimination and Fair Housing

Appleland Realty Group is committed to compliance with applicable fair housing and civil rights laws. We do not use personal information in a manner intended to unlawfully discriminate against individuals or classes protected by law. Appleland’s current website materials also state its commitment to fair housing compliance in connection with rental applications and housing-related services.

11. Contact Information

If you have questions about this Privacy Policy, would like to request access to or correction of your information, or would like to submit a privacy-related request, you may contact us at:

Appleland Realty Group
Attn: Privacy Inquiries
302 S Bridge St Suite 2
Belding, MI 48809
(616) 754-3100
[email protected]